If a new starter cannot understand it on day one, it fails.

Bad naming is the single most common reason SharePoint becomes unsearchable, Copilot gives useless answers, and new team members spend their first week asking where everything is. This guide covers every naming decision you will ever face — sites, libraries, columns, files — with before-and-after examples, a decision tree, and a two-week implementation plan.

This is not a naming convention document. It is a plain language system.